By Donna Werking

Time is very important when it comes to your social media planning. Be sure to create a schedule and write down your goals for each social media platform. The average social media manager spends 6-8 hours per week customizing content.

Integrate your marketing brand across all social channels. Be sure you are using your logo and your messaging is still relative to your brand image.

Planning and preparedness is very important to your social media success. Once you open the door, you must commit and provide valid, relatable entertaining content, continuously.

Strategy is key. Know which social platforms will best serve your business. Understand the culture and how you are going to build a following.